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Users can bet online on information, communication and dialogue, when and how they want it. Digital brand management right here picking people and expands their horizons in a brand world about across all channels. That means businesses not only 360-degree communication, but also a 365-days-relationship management. Apps and the mobile Web are no longer indispensable from the digital marketing digital first. da kapo supports brands, products and companies, to develop the new digital consumer markets. This includes consulting, the development and the technical realization of the appropriate app or mobile site. While the Agency focuses always on the essentials: the power of the brand. Creative agency partner brand success, with the aim to make unique brands understands itself as integrated thinking.

The increase of the value of the brand is characterized by strategic at da kapo Competence, integrated networked measures and high confidence. It is used on ingenuity, innovation and economic thinking. The goal: efficient and future-oriented media brand experiences and emotions create, providing customer value in the Center. The rules for the brand management have changed totally in the digital age. The classic one-way communication brings today no potential target more behind one of its displays. Digital media but also new opportunities for brand management. Online long no supplement is more offline.

It is also not comparable with a beautiful pair of new shoes, which helps when running. Who really wants to move online, needs to speak entirely new feet. Knowing that Vice can only control the process in the network, but can’t control, they have to learn to let go. You must listen, take consumers seriously, tell stories, and awaken emotions. Only a long-term way to and profound relationship build to their users”, explains Thomas Kohl, Managing Director of da CAPO. The relevance of digital media is growing rapidly. And with her the importance of an intelligent digital brand management. Meanwhile, over 80% of all German Internet use for purchasing decisions, a large part of it directly to the buying process? This potential is to take advantage of it. With comprehensive expertise and with recognised specialists doing a digital brand experience from kapo and anchored sustainable and future-oriented brand messages in the minds of the audiences. da kapo innovation power with visions since kapo heard since 1986 to the most prestigious owner-run communication agencies in the metropolitan region of Nuremberg. The range of services includes strategic brand management and maintenance with integrated communication classic as well as digital and its interdisciplinary orientation. Experienced, flexible communication are the Furth for maximum efficiency in strategy, design and planning and for a high quality in the creation and implementation. The special commitment earned there already an award as a top employer in Germany kapo in regard to human resources management. Bavaria is the first excellent company among the TOP100 for outstanding innovative achievements and the successful think tank several times. More agency info under:

Digital components of the regional provider LA CONCEPT for the exhibition booth at the Photokina 2010 in Cologne the photokina 2010 Cologne will take place from 21 to September 26, 2010 at the trade fair. The leading international trade fair of image media, imaging, and image markets are the focus is thus the innovative trend Forum, business and communication platform for the global imaging industry. Titled welcome to the world of imaging!”shows the cross-border networking products and technologies. For a successful appearance at photokina, the selection of the correct stand is a key success factor to present his techniques and products. Where a digital booth is an important point of success and competitive factor in particular for the photokina for a successful trade fair participation.

Through the digital components the content can be presented in particular at photokina specifically and exactly the target group. The Cologne company LA CONCEPT offers a wide range of digital components in addition to the on-site support. So stand next to classic Terminal systems also screens and interactive floor projections available. The kiosks can be used in different variants and individually equipped. So, they can be equipped with printers, bar code scanners or integrated brochure stands.

Special solutions are possible at any time. The control of information terminals works via the touch screen or a keyboard with trackball. So, the content can be controlled individually by the customer himself. The terminals can be used as information stele or as a wall Terminal. Due to the high interaction with the target group and actively approaching content can be delivered specifically and achieve this high ranges and advertising contacts. The contents of many different ways can be transmitted by the high Multimediality. As Web-based applications, videos or presentations are possible. Even accessible terminals are located in the range of LA CONCEPT. These terminals are height-adjustable and allow access to the content people with handicap. Also no injuries when adjusting its height may arise through an integrated safety circuit. However, the interactive floor projections and the air touch window of LA CONCEPT provide the highest form of interactivity. These interactive projections offer a strong interaction with the visitors. So the movements of passers-by can be implemented in actions and trigger attention-grabbing effects. So can be presented as very tangible products and services and keep the brand, as well as the company in a positive memory. The air touch window it works without touching. So, content and actions can be raised and adjusted by mere movement. For more information, see digital kommunikation.html