Monthly Archives: February 2016

Customer Group

The same applies to windows. If the median strip will approach 1-2-chamber windows, then for regions with harsh winters better to choose three-compartment. Has a value and the thickness of the frame. For example, the window pvc Profile PROPLEX-Lux can reach 127 mm in width, thus avoiding the freezing of windows around the perimeter of the junction with the walls. One of the most important factors to consider when designing the house, is light premises. "On insolation, ie irradiation room and the house territories direct sunlight, it is necessary to think – says Rafik Alekperov, head of Customer Group propleks, Russia's largest manufacturer of pvc window-profile of Austrian technologies. – This provision is relevant skylights and back of the room.

" In addition, the architect must orient the house so that inside all the rooms fell enough sunlight. In hot regions, it is recommended to build one-story home: the higher the floor, the stronger the influence is felt sunlight, heating the room, and less pronounced cooling effect of the earth. On the contrary, the device is cool basement is welcome. In the project "Southern" homes also should provide shaded terrace and veranda, an effective system ventilation and air conditioning, sun protection products (canopies, shutters, blinds, etc.). Take into account the need and other factors. "The Power and the prevailing wind direction considered quite rare, but in vain: this factor must be reflected in the project ", – says Tatiana Romanova. For certain areas (eg, the Rostov region, Far East) is characterized by strong winter winds.

Consumer Groups

Ease of communications, consumer confidence and speed of decision making innovators bribes, but a total budget of these groups is negligible for most industries. At the opposite pole to the novelty of the relationship is another group – conservatives. Before you buy anything, these consumers seek to maximize its decision to reinforce people's experience. In fact, their decision to buy – not their own. Before conservatives get first-hand experience to evaluate the purchase, this is filled with reviews, all consumer information space, from personal communications to Internet and media. Before buying the Conservatives have appreciated innovators, followers, early and late majority, who took over the acquisition of substantially all the risks.

Conservatives can only use the well- explored the benefits at the time, like all other consumers are searching for a replacement. The main feature of the Conservatives as a consumer group – the unacceptability of the risks associated with consumption. Such caution is justified many factors, among which the most noticeable demographic and historical determinants. With age, for example, consumers are careful to include novelty, because behind accumulates more and more vital practices, including the negative. The regional remote manifestations of innovation – a rarity as a relatively low level of income leads to frugality and pragmatism in consumption. Actually, income level is completely self-sufficient factor of influence on the tendency toward conservatism: a lack of income limits the space for high-risk consumer eksperimenov. Nevertheless, conservatism remains the property of the individual, not just one feature of a lifestyle.

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