In the shampoo shop haircare4me you can assemble easily your hair care individually the start up haircare4me (www.haircare4me.de) closes a gap in the market with personalized shampoos. The company produces a shampoo that is tailored to their personal needs and preferences on the basis of information that provides the customer over the Internet. Is best suited for the first time comprehensively the individual demands of the customers, but also the nature of the own hair. MANATNET has accompanied the founding phase of haircare4me of less than a year and provided expertise from their own network in the fields of planning, strategy and Internet. Mass customization”is a cutting-edge trend that puts the customer in the Centre of the product strategy. According to the individual wishes and ideas of the consumers, smart companies make unique items for their customers. Over the Internet, consumers order products, which no one else has available. Among other things this trend has to be chocolate, Cereal, sneakers and perfume reached.

“” Customers who desire I want a shampoo that gives my hair more shine, an improved Combability and more volume, but my scalp healthy leaves! “to us, come, we will satisfy,” says Hans Hayag, one of the two founders of haircare4me. We are unique in the market”, his partner adds Nicki dispute. The shampoos are composed entirely of natural and sustainable materials and in addition can be rounded off the shampoo with an individual scent. According to a study of the RWTH Aachen and the University of applied sciences Salzburg is the leader in mass customization”the creativity of German companies. Nearly 200 from Germany and therefore even more than the United States were manufactured by approximately 500 covered companies. With haircare4me, there is now a further creative provider from Germany. Nicki dispute