Term CRM (Customer Relationship Management), Administration of the Relations with the Clients, has become a fashionable word. Much is listened to the term in the enterprise conferences, publications of business and generally in many means of information related to enterprise improvement. What we have found in a high percentage is that many people have listened on this term, but in fact they do not know or they do not know that it means and what is its tangible application and benefits for a organziacin. Therefore we want to share with you a simple presentation in which we want to expose of clear form that it is CRM and so that it serves. In our daily work like consultants in the subjects of CRM, SFA and Centralization in the Client we were with people who have much restlessness of how to be able to take advantage of these administrative techniques to generate benefits in their businesses. Lamentably the great ignorance exists in which CRM means and the form as it is possible to be implanted and to be useful in the company. When realising an exercise to deal with to explain of simple form east concept, we were that an industralist or a professional of the areas of trade, sales or service to the client on the matter frames his restlessness in 5 key questions to include/understand that it is CRM.

We have developed a presentation that tries to respond the 5 following questions: 1. What is CRM? 2. Is applicable CRM company? 3. Is prepared my company for CRM? 4. By where beginning an Initiative of CRM? 5. What I do if we are not preparations for CRM? In this presentation we tried to give answers to these questions that can help to include/understand like obtaining benefit for their organization of CRM. CRM is not technology, it is not only software that is bought, it installs and for that reason already we are going to have satisfied and faithful clients. CRM is a business strategy that it requires to be included/understood and to be applied in the precise measurement of each organziacin. We invited it to consult the presentation and bajarala to its computer without no cost, Can visit the section of Guides Free of CRM in our vestibule Culture Client or to go to 5 page called Key Preguntas on CRM. Original author and source of the article